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In La Rioja, wine is more than a beverage - it’s a shared culture.

Park conversations, people’s lives, the news... even the name of the region!! In La Rioja, everything focuses on a single star product: wine. Wine is culture, a way of life that you can experience when you visit La Rioja.
You don’t have to know a lot about wine, you don’t even have to like it! Wine tourism is packed with exciting activities to cater to all types of visitors. You can visit a vineyard to learn about the hard work that goes into wine production, practice sports surrounded by vines, see what’s its like to tread grapes or perform other tasks. You’ll obviously be able to visit a winery, or two, or three... Out of the 500 wineries in the region, over 80 offer tourist visits in La Rioja. You can admire the treasures of the wine museum and see how fun learning is with a tasting course. Wine is for sharing, and it’s best paired with gastronomy. Having lunch at a bodega or enjoying a menu where each dish is paired with a specific wine is a unique experience. But there’s more to wine tourism than wining and dining: you don’t have to drink wine to enjoy it. wine therapy treatment maximising the antioxidant properties found in Rioja grapes.
Does that sound good?